Happiness is more than thinking positive thoughts

What have neuromarketing and epigenetics to do with happiness and positive thoughts

When someone asks me “What defines your happiness?”, then for me it’s often studying and learning new things. Last year my focus point was neuromarketing. This year it is epigenetics

Those 2 disciplines both have the primal brain as their object of study. Neuromarketing got my interest from a business point of view, where epigenetics triggers me on a personal level.

Epigenetics is a new discipline that studies the influence of our environment and our behavior on the activation of genes. It shows that anything we do, eat, drink or think can make us stronger or weaker. 

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